Visible Vs. Invisible, Knowledge Vs. Ignorance, Living Vs. Dying, Rich Vs. Poor
Hello! I hope you are enjoying and have been applying the tips you’ve learned so far. This is our 10th tip! Wow!
Today, is a little different. Today, the subject is submarines – so literally let’s dive right in!
Okay. Almost anyone knows what a submarine is. Even an 8 year old boy probably has dreams of fighting epic battles in a submarine. It is one of the most fascinating machines in the world. Why? Well, the power of a submarine is simple – it can see everything and no one can see it…
A submarine is a deadly weapon.
In fact, I was a submariner in the Israeli Navy, and we used to say that all things at sea can be divided into two categories – Submarines or Targets. In other words, a submarine could never be a target.
You cannot attack what you cannot see!
You cannot attack what you cannot see! Makes sense…?
While this is great, it will still not be of much value unless you, the invisible one, can see everything.
Now, imagine that a submarine could not see the exact picture on the surface. Imagine it couldn’t for sure know what was around it – it would be quite useless, wouldn’t it?
In fact, did you know that really the only thing that changed in regards to submarines and made them so much more powerful in World War II was the fact that their ability to “see” the picture about them was greatly improved and increased? It’s quite interesting… Isn’t it?
So, what does this have to do with business?
A business is in a kind of war against the competition; against one’s own targets – ethically and fairly, of
course. It can be fun or painful.
It is fun ONLY when you win.
The question which has been asked and tried for countless centuries, the question which hundreds of books and millions upon millions of words have been spoken about is how do you win?
Believe it or not, the fundamental principle here is quite simple, and most people will agree.
To win you need to be a submarine. You need to see all that is going on around you and have no one see you. They should only feel the effect of your actions – your torpedoes, your guided missiles.